Sport Fox Arena Swimwear Store is the trading name of Direct Sports Equipment.  Established in 2005 we are based in the Cumbrian town of Kendal. Our dedicated Arena Swimwear store was launched in 2012.

We sell sportswear all over the world and have regular customers on every continent so are truly a member of the world wide web!

We specialise in Arena swimwear including the full range of top competition Powerskin Primo, Carbon Ultra, Glide, Core FX, Carbon Air2, ST Next and R-Evo+ open water swimwear as well as water polo, training aids, men’s, ladies and junior swimwear, and goggles, caps, towel, luggage, the list goes on…………. We are very fortunate to be only ten miles from Arena’s UK distributor so whatever you need we can get it quickly!

Please do not hesitate to contact us if you have any questions or feedback!


Company Information:

Direct Sports Equipment

PO Box 184




VAT Registered: GB 157660391

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